With modern smartphones it is now possible to deliver performant AR experiences from the browser using web technologies.
If you combine this with QR codes you can deliver cross-browser AR experiences with very low user friction.
In each example above the user never has to install an app and never has to type in a URL. On iOS and Android a QR scanner is now built in to the stock camera app.
Set up a mannequin or clothes rack with sample jacket. Print out this QR code and place it next to the jacket.
Launch the experience by scanning the QR code with a smartphone.